What is Conversion Rate Optimization?
Conversion rate optimization is all about enhancing your site’s user experience. A good user experience is important when you want to maximize your conversions.
Each business website has a goal. If you are an industrial business, you might be looking at generating leads. If you are an eCommerce store, your aim is to sell your product. If you are a blogger, you might be looking to increase your email subscribers.
However, most website owners do not have a clue whether they are reaching their goals effectively. In most cases, marketers are focussed on traffic and ranking rather than conversions.
In reality, these metrics don’t mean much. You might feel happy that your site sees a good traffic. However, if you were to choose between 50,000 monthly visitors with a sale of $2000 and 5,000 visitors a month with a sale of $20,000, what would you rather choose?
That’s an easy question to answer! No doubt, you’d rather have a high sales volume from a smaller traffic than a measly sales figure from a huge number of visitors. But that’s easier said than done. That calls for maximizing your conversions.
So what is a conversion? A conversion is any action that takes your visitors a step closer to becoming your customer. Your site’s conversion rate refers to the percentage of visitors who took the desired action. If you aren’t focussed on conversion rate optimization, you are not making the most of your website.
Focusing on metrics like ranking and traffic won’t get you far. Complement your marketing efforts with a solid conversion marketing strategy to drive your sales and profit.
CRO helps you to understand what your website visitors are doing, what’s working, what’s not, and what you can do to fix it.
The entire process of capturing your visitors’ attention to converting them into a paying customer/lead is known as your sales funnel. Identifying “leakage” in this funnel can boost your website’s performance by several notches.
For instance, say you have around 100 prospective customers entering your sales funnel and only 1 prospect converts into a paying customer. This amounts to a 1% conversion rate. Based on your industry and other factors, you might infer that this rate is low and that you need to patch up your sales funnel.
We take several steps as part of our conversion optimization process where we assess your sales funnel to single out the weak spots. Perhaps your landing page needs a redesign. Maybe your copy needs tweaking. Or you need to test a new call to action. It could be a variety of things, and our conversion rate experts will find them all and fix them.
At O Digital, we understand that conversion rate optimization is at the heart of a successful digital strategy. As your conversion rate optimization agency, we will do everything that’s necessary to maximize your conversions.
Our conversion marketing team is comprised of creative copywriters, landing page designers, website funnel analysts, analytics specialists and expert SEO managers. Our team will take the time to assess your website to identify the weak spots and find ways to make the most of your traffic to increase your conversions.
Get in touch with us today to convert those clicks into leads, sales and revenues.