SEO

Effective Search Engine Optimization That Improves Traffic and Increases Revenue

Our SEO and internet marketing solutions are based on thorough analysis and diligent execution to get visible and sustainable results.

How Can Your Business Benefit From SEO

A straight forward answer to this question is that your business website shows up on the coveted first page of the Google (and other search engines) search results. As you know from your own experience as a search engine user, no one goes beyond the first page. What it means is that, when you show up on the first page, your website will be visible to everyone who is looking for the products/services you offer. That's a lot of potential customers.

Another not so obvious benefit of search engine optimization is credibility. It's one thing to hear about a great recommendation for a business from your family or friends. But it's a completely different scenario when that same business shows up on the first page of Google through organic search. It's like Google telling you “Hey, look. Hundreads of thousands of our users have visited this website and found what they want. So if you are looking for something similar, there's a great chance that you will find an awesome product/service.” You simply cannot buy such a recommendation through any advertising – online marketing or mainstream!

How to Get to the Top of Google Search Results

While we have answered 'Why do SEO?' in the previous section, we will now focus on 'What is SEO?' and the SEO strategy we adopt here at O Digital.

Simply put, SEO is the overall process of designing and developing a website in such a way that Google finds the content useful, informative, and relevant to the user's search intent, and the design and layout user friendly (more on this topic later). As a result, it puts your site on the top of the search engine results page.

Behind the simple and minimalist facade that you see when you visit the Google website, there's a complex set of Google Algorithm at work. Google is judging the quality of your website based on close to a hundred different parameters. From the keywords your website targets and the quality of the content to the page loading speed and the inbound links that point to your website, each of these parameters will have to be considered to fully optimize your website.

At O Digital, we begin your project with a detailed analysis of your business that includes keyword research and competitor research among others to come up with a solid SEO strategy using search engine optimization tools and techniques such as Google Analytics. If your site has been live for a while, chances are it will already have a certain search engine positioning of its own. We will determine the optimum strategy to leverage this position to help your site climb the pages in the quickest possible time.

Our Comprehensive Range of SEO Services Include:

On-Page SEO

Weather you are researching for profitable keywords and strategizing to implement them into your copy or adding an H1 tag to your headline, all the SEO related activities you undertake at the time of developing a web page constitutes on-page optimization.

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Off-Page SEO

Your SEO activities will not end once your site is complete and has gone live. You still have to undertake a host of steps outside of your website. Infact, such endevours contribute more SEO value to your website than on-page SEO. These SEO techniques are called off-page optimization. Link building and maintaining an active social media presence are some of the examples.

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Local SEO

One of the relatively newer concepts in the world of SEO, local SEO focusses on promoting your business locally. Search engines are becoming increasingly sophisticated in identifying what are called the 'local signals' in both on-page and off-page optimization. Including your pinpoint location on Google map snippet on your website, using tools such as Google My Business Listing, and leveraging locality based apps within your social media accounts are some of the examples of local SEO.

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Ecommerce SEO

If you are looking to promote your ecommerce site or have an online store within your regular website, our ecommerce SEO is ideal for you. Optimizing an ecommerce site for search engines comes with its own set of challenges. For example, there is not much of scope for writing lengthy copy (search engines like lengthy copies as they carry lots of information) and product description and information can only have limited number of words. However, as SEO professionals, we have our own time tested techniques to overcome such barriers to put your products on the top of search engine results page.

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B2B SEO

In the highly competitive and rewarding world of B2B, the SEO playing field is totally different and so are the rules of the game. Most of the decision makers are very well informed and one needs to be really at the top their game to create content for thought leadership. It's not as easy as crafting few 300 word blogs about a generic occupation and get backlinks or social media signals.

At O Digital, we have devised a fool-proof strategy that's highly specialized at cracking the challenges posed by B2B SEO.

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Few Other Points to Consider About How to Optimize a Website for Search Engines

When you hire us as your SEO agency, we want you to be aware of what you are getting into so our interactions can be more meaningful and that you make informed decisions. So we have put few resources that we think will help you in this process. Click on each link below to learn more!

SEO Guides

SEO Tips

SEO Checklist

SEO Glossary

Why Choose O Digital as Your SEO Agency?

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